What words sell most ?

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Words MarketingWords sell; they are one of the most powerful tools that sellers possess to be able to acquire new visitors; visitors that can then be turned into clients when they get in touch with the product, the brand, or the store. These words cannot be used randomly because the way they construct a sentence or how they are used to convey a message can have a massive impact on the result of the sale, positive or negative. This is why we are going to give you some advice on how to improve your sales through the personalization of your ecommerce.

 

-First off, generate positivism in the buyer; the word “problem” has a negative vibe and can give a sensation of tediousness. To avoid that from crossing the visitors mind, it is possible to find more neutral synonyms. For example instead of talking about resolving a problem, we can talk about finding a solution, or finding a way to improve the situation. Their will always be problems knocking on your door but is isn’t necessary to treat them as such.

-Secondly, showing professionalism and skill; the wide majority of experts in sale recommend using the word “to do” instead of “to try”. Therefore instead of “we should try to” it would be better to say “what we need to do is”. With this kind of confidence, the seller will be seen as reliable and with great knowledge on the subject, leading to a higher trust from the client.

-Create interesting subjects for the client; We must keep in mind that it is ill-mannered to talk about one’s self, on top of that, the client will only be interested in the product and its ability to fulfill his needs. Once again the company is not the center point, it is the buyer and only him. Every time you have to get in touch and interact with him, instead of talking about ecommerce you have to find a way to change the conversation and start talking about his needs and his desires through words such as “your”, “you” etc.

-Awake the senses through your speech; to attain this it is necessary to think about all the words that are capable of connecting with our senses such as our sight, our hearing or even kinetics. Doing so will allow you to captivate the attention of the client by stimulating him. This can be done with words such as: “look”, “show” , “listen” , “grab” etc..

 


Thanks to our tools, you can improve your conversion rate, increase the buyer’s average cart and increase your sales fast. Our SaaS (Software as a Service) solution transforms a complex product into an easy to use solution. In only a few days, you will be able to see results.
For more information concerning Blueknow, contact us at contact@blueknow.com
Sophie Coujoulou
Blueknow

Personalized Buying Experience

 

Image Source: This image is a derived work of « Palabras empleadas » pby RaHuL Rodriguez, disponible under the Licencia de Atribución “ShareAlike” Non-Commercial on https://www.flickr.com/photos/rahulrodriguez/16146499761/

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4 ecommerce web design tendencies that you need to know

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Web Design

 

It has been shown that the design of a webpage is directly correlated to its conversion rating, which is represented by its percentage of visits that lead to a purchase. In fact, the website is not only a showcase for the product but rather a shop of its own, that has to be attractive, dynamic and easy to use. We will explain here after the tendencies that should be followed by all ecommerce owners concerning the design of their webpages.

 

 

Simplicity is key. As can been seen on the pages of big companies such as Apple, Google or Microsoft, the flat design is very fashionable: less colors and a greater focus on the content itself. Even the call to action buttons will be docile for 2015, barely sticking out from the rest of the page. Flashy windows and animated objects around the screen area will also be put aside.

Micro UX effects. However, simplicity is not contrary to innovation or diversity. Micro UX effects are what make objects or texts come alive be it by moving your mouse over them or by scrolling down the page in a clean and soft manner (zoom in/blur/etc.). Using such effects bring personality and a sense of quality to any website. For Online retail shops, a modern personalization must be easy to use and functional, with for example an effect that can give the user more information concerning a product just by hovering over it with his mouse.

Images in the task-bar. One of the most revolutionary innovations that will be a staple for 2015 web designs will be the one that allows replacing the task-bar’s boring plain text with images (commonly referred to as tiled navigation in the digital marketing slang). A high-res picture is not only more appealing than words, but it also makes the user keener to click it. This gives the website an overall more modern feel.

One design to rule them all. Even if up until now all recommendations pointed towards creating a different design for each piece of hardware (PC, cellular, smartphone or tablet), the new trend is to make a single one that shows up great on each one. Although this does represent a technological challenge, experts consider it as a necessity that should not be delayed.

As we can see, 2015 brings a series of innovations in ecommerce design for which simplicity and originality will be the key orders.

 


Thanks to our tools, you can improve your conversion rate, increase the buyer’s average cart and increase your sales fast. Our SaaS (Software as a Service) solution transforms a complex product into an easy to use solution. In only a few days, you will be able to see results.
For more information concerning Blueknow, contact us at contact@blueknow.com
Sophie Coujoulou
Blueknow

Personalized Buying Experience

 

Image source: This image is a work derived from “generation studio_web page home” by runzwthscissors28, available under Licence of Attribution on https://www.flickr.com/photos/sswinehart/4239702492/

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Digital Marketing predictions for 2015

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124783-predicciones-de-marketing-digital-para-el-2015-1420174859The historical pillars of marketing will always be the same, but the progress in digital technologies is grabbing more and more attention. Therefore we must be aware of the new trends and capable of anticipating the future big changes in digital marketing by fear of being eaten-up entirely by the competition. In this sense we have gathered hereafter some of the most noticeable novelties of this upcoming year with which it can be possible to construct an innovating strategy concerning the creation or remaking of ecommerce websites.

First off, marketing will become less global and more personal: Today, our world is interconnected thanks to technology, but the marketing is becoming more regional and local, somewhat individualist even. Digital Marketing is going to change how global brands think and manage themselves. To go in this direction, companies will have to decentralize their structure to allow for a higher regional involvement and influence.

Secondly, more focus is going to be poured into internal communication: Businesses will put more energy into this as they will want their brand to become an ambassador, and will want their employees to live and be the brand, its vision, and be on the same page concerning company objectives.

Thirdly, transparency is on its way to become one of the most valuable tools in marketing. Consumers have both the power and the influence, and 2015 won’t be changing that, therefore biggest brands will not be the ones with the best stories, but rather ones which offer a real and detailed depiction of what they are doing to answer the clients needs. The idea of total transparency is something that few companies do, the majority were even used to try and fight it not so long ago.

Lastly, we are going to be the witnesses of the apparition of technologists in marketing. Too many businesses see things as digital marketing, when they should rather think of it as marketing in a digital world. The best sellers in such a world are marketing technologists, people that have a digital A.D.N and a technological perspicacity. They can integrate themselves perfectly in marketing groups and will play a key role in the creation and launch of new marketing strategies for ecommerce professionals.

 


Thanks to our tools, you can improve your conversion rate, increase the buyer’s average cart and increase your sales fast. Our SaaS (Software as a Service) solution transforms a complex product into an easy to use solution. In only a few days, you will be able to see results.
For more information concerning Blueknow, contact us at contact@blueknow.com
Sophie Coujoulou
Blueknow

Personalized Buying Experience

 

Image Source: This image is derived from Dispositifs Mobiles by RaHuL Rodriguez, available under the Licence of Attribution “ShareAlike” Non-Commercial https://www.flickr.com/photos/rahulrodriguez/15551589683/

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