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Gartner identified Blueknow as a representative vendor for digital personalization engines

Blueknow was listed in a report with the title “Market Guide for Digital Personalization Engines” by the American information technology research and advisory company Gartner. Within the article, Blueknow is identified as a representative vendor.

Gartner is the world´s leading information technology research and advisory company. They deliver technology-related insights necessary for their clients to make the right decisions at any time and work with each client to research, analyze and interpret the IT business within the context of their individual role. (About Gartner: http://www.gartner.com/technology/home.jsp)

In the Market Guide Gartner profiles 36 vendors’ personalization engines, which engage individuals online with personalized experiences to give eCommerce companies the opportunity to gain an understanding of the personalization engine vendor landscape for commerce and to identify vendor-specific functionality. According to Gartner 92% of these solutions can personalize the experience of an anonymous customer, and the majority of them (83%) can enable a 360-degree view of the customer. An additional 11% have enabled a 360-degree view of the customer on their product roadmaps.

One of the key findings of the analytics was the fact that personalization should be built on a foundation of solid design and a consistent customer experience across all the seller´s touchpoints, for which Blueknow illiustrates a perfect example, starting from a one-to-many approach and migrating to deliver a one-to-one experience, based on what is known about an individual.

In comparison to 35 other leading vendors’ personalization engines there can be analyzed the following key facts as far as Blueknow is concerned:

Within Gartner’s analytics Blueknow was indentified especially regarding the Marketing modules Email Marketing, Shopping Cart Abandonment Email and Ad Retargeting Personalization as an all-rounder with a variety of different strong solutions. Blueknow offers wide developed Omni-Channel Marketing within their Product Recommendations (blueRec), Email Marketing (blueMail) and shopping cart abandonment emails (BlueCart). Furthermore they don’t focus on just one digital channel, they focus on the web, mobile and Email. According the analysis of Gartner, Blueknow fulfills all preconditions to create successful Marketing all over the world.

Facts and Figures :

“By 2018, organizations that have fully invested in all types of online personalization will outsell companies that have not by more than 30%.”

“Research shows that customers want and expect a personalized experience, and in many cases are willing to pay more for a personalized experience. This is creating demand for personalization and the rise of personalization engines.”

(Gartner, Market Guide for Digital Personalization Engines, Penny Gillespie, Jason Daigler, Magnus Revang, 07 April 2015)

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


Thanks to our tools, you can improve your conversion rate, increase the buyer’s average cart and increase your sales fast. Our SaaS (Software as a Service) solution transforms a complex product into an easy to use solution. In only a few days, you will be able to see results.
For more information concerning Blueknow, contact us at contact@blueknow.com

 

The Spanish company Blueknow implements successfully their solutions in America

Banner Blog Blueknow

  • Blueknow has optimized the online platform of the Brazilian online retailer “The Outlet” by increasing its sales on 20% up
  • Recovering customers that have not finished their online shopping with a conversion rate of 15% instead of the 1%-2% from their own web  

Barcelona, 14th July 2015. –Blueknow, Spanish company that focus their activity on optimization of online technologies, continues its expansion on the international market with the development of solutions for online companies. Blueknow has contributed to the increase of sales of the Brazilian company  “The Outlet” through the implementation of different eCommerce solutions.

“The Outlet”, an online fashion store of high quality, concentrated the optimization of its online platform on the recovery of abandoned carts. The average rate of abandoned carts was about 87%, a rate that is very high so experts of Blueknow advice to use a tool as BlueCart to recover those users that had not finished their buying process. The eCommerce sales have increased around 20% since they decided to improve the customer experience and have achieved investment back of 40x in just 6 months. Other solutions of Blueknow that “The Outlet” has adopted and that allows them to grow on their sector have been the personalization of emailing and the product suggestions on the web as well as via email to show the customers the products that can be of their interest without the must to go back on the online platform to search them.

Enric Aparici, Co-Founder of “The Outlet” comments: « The use of online optimization tools like the ones of Blueknow allows to all those eCommerces that have a minimal spectrum of products to reach an immediate effect of growing over sales and an increase of the average order value, furthermore an increase of references and the satisfaction of the client.  “The Outlet”, that nowadays has 75000 visits per month and 15000 registered users, expects to reach a turnover of 3,5 millions of dollars.

Actions like sending email reminders or promotional emails have a conversion rate of 15% in comparison with the own online store, which often swings between 1% and 2%. These tools like the ones of Blueknow allow stores to recover unfinished sales successfully. Just by sending an email to the users that pass for the shopping cart and leave their contact data, eCommerces are able to improve their results in sales and in turnover.

Furthermore by introducing actions for “The Outlet”, Blueknow is managing different operations for companies of the eCommerce sector. Blueknow is working for companies like Dafiti, Famsa, Lowe’s, Venca or PhoneHouse and its next objectives will be to expand their presence in the market and maximize the capacity from the generation of eCommerces results on the internet.

About http://www.blueknow.com/

In 2009, the three founders of Blueknow, Lino Bort (Director General), Francesc Magdaleno (CTO) and Santiago Ameller (CIO), passionates and experts in BigData, decided to give a reply to the necessity of personalization of eCommerce. Since their beginnings, Blueknow places its experience at the disposal of as big brands as any eCommerce to reply to their needs of individual personalization and on this way they reach their strategic goals.

Blueknow provides his services in Spain, Italy, France and Latin America and has received the public support from Neotex and ENISA.

 


Thanks to our tools, you can improve your conversion rate, increase the buyer’s average cart and increase your sales fast. Our SaaS (Software as a Service) solution transforms a complex product into an easy to use solution. In only a few days, you will be able to see results.
For more information concerning Blueknow, contact us at contact@blueknow.com

 

 

 

Blueknow does 20% better than the competition

CASE STUDY TELEADHESIVO

logo-muraldecal

Blueknow generated 20% more sales than a similar solution.

Muradecal, Teleadhesivo, european leader in mural decals and stickers, set up an A/B test comparing our recommendation system blueRec, with a well known european competitor*.

THE TEST

We did a test during the last 5 weeks of 2014 putting both solutions under the same circumstances. The set-up was done a month before so that both algorithms had time to learn from the visitors and how they navigated within the website.

Both systems worked without any interruption and with the same settings during this period and both received an equal number of unique visitors.

THE RESULTS

After the test, Teleadhesivo sent us the results: We are proud to say that our solution is both more powerful and flexible than the competition’s.

We generated 316 sales against 254 for the other system, which represents a net increase in 20% via our recommendation algorithm blueRec.

Teleadhesivo’s CEO, Alex Soro, confirmed that  “with Blueknow’s recommendations (…) the results are spectacular.”

 

If you want more details about the study : PDF Version

 


Thanks to our tools, you can improve your conversion rate, increase the buyer’s average cart and increase your sales fast. Our SaaS (Software as a Service) solution transforms a complex product into an easy to use solution. In only a few days, you will be able to see results.
For more information concerning Blueknow, contact us at contact@blueknow.com
Sophie Coujoulou
Blueknow

Personalized Buying Experience

 

*Teleadhesivo prefered we would rather not say who the competitor was.

How to get an ROI of 75x with blueknow

 

We conducted an A/B test on Opirata and the truth is that we and our customer are delighted with the results.

 

Hlogo opirataow was the test done?

The test was done over a percentage of Opirata’s overall users, which were then divided into two groups A and B. Users in group A received Blueknow recommendations , users in the group B received Opirata alternative content.

The total number of clients during this A/B was 19,642 divided evenly into the two aformention groups.

 

What was the outcome?

Group A (the one that received our personalized recommendations) has been more active in all the KPIs we measured.

-Pages views: Group A had an overall increase of 10% in page views.

-Buyers: Group A had a total of 636 purchases versus group B’s 599, a 9% increase in sales and a 7% increase in conversion rate.

-ROI (Return on Investment): Opirata’s ROI with our solution a high 75x, meaning that every 1€ they invested, they generated 75€.

Here-after is a quote from Opirata’s C.E.O concerning his satisfaction with our solution:

“For Opirata.com having more than 5,000 references in our stores we needed to automate the process of recommendations effectively. Thanks to Blueknow technology, as well as achieving this and improve the overall user experience on our site, we have also noticed an increase in page views of 30%. “- Sergio Costa, Director of Operations Opirata.com

If you are a retailer and interested in boosting your sales easily, contact us : contact@blueknow.com or visit us at http://www.blueknow.com

 


Thanks to our tools, you can improve your conversion rate, increase the buyer’s average cart and increase your sales fast. Our SaaS (Software as a Service) solution transforms a complex product into an easy to use solution. In only a few days, you will be able to see results.
For more information concerning Blueknow, contact us at contact@blueknow.com
Sophie Coujoulou
Blueknow

Personalized Buying Experience

 

4 ecommerce web design tendencies that you need to know

 

Web Design

 

It has been shown that the design of a webpage is directly correlated to its conversion rating, which is represented by its percentage of visits that lead to a purchase. In fact, the website is not only a showcase for the product but rather a shop of its own, that has to be attractive, dynamic and easy to use. We will explain here after the tendencies that should be followed by all ecommerce owners concerning the design of their webpages.

 

 

Simplicity is key. As can been seen on the pages of big companies such as Apple, Google or Microsoft, the flat design is very fashionable: less colors and a greater focus on the content itself. Even the call to action buttons will be docile for 2015, barely sticking out from the rest of the page. Flashy windows and animated objects around the screen area will also be put aside.

Micro UX effects. However, simplicity is not contrary to innovation or diversity. Micro UX effects are what make objects or texts come alive be it by moving your mouse over them or by scrolling down the page in a clean and soft manner (zoom in/blur/etc.). Using such effects bring personality and a sense of quality to any website. For Online retail shops, a modern personalization must be easy to use and functional, with for example an effect that can give the user more information concerning a product just by hovering over it with his mouse.

Images in the task-bar. One of the most revolutionary innovations that will be a staple for 2015 web designs will be the one that allows replacing the task-bar’s boring plain text with images (commonly referred to as tiled navigation in the digital marketing slang). A high-res picture is not only more appealing than words, but it also makes the user keener to click it. This gives the website an overall more modern feel.

One design to rule them all. Even if up until now all recommendations pointed towards creating a different design for each piece of hardware (PC, cellular, smartphone or tablet), the new trend is to make a single one that shows up great on each one. Although this does represent a technological challenge, experts consider it as a necessity that should not be delayed.

As we can see, 2015 brings a series of innovations in ecommerce design for which simplicity and originality will be the key orders.

 


Thanks to our tools, you can improve your conversion rate, increase the buyer’s average cart and increase your sales fast. Our SaaS (Software as a Service) solution transforms a complex product into an easy to use solution. In only a few days, you will be able to see results.
For more information concerning Blueknow, contact us at contact@blueknow.com
Sophie Coujoulou
Blueknow

Personalized Buying Experience

 

Image source: This image is a work derived from “generation studio_web page home” by runzwthscissors28, available under Licence of Attribution on https://www.flickr.com/photos/sswinehart/4239702492/