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Blueknow does 20% better than the competition

CASE STUDY TELEADHESIVO

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Blueknow generated 20% more sales than a similar solution.

Muradecal, Teleadhesivo, european leader in mural decals and stickers, set up an A/B test comparing our recommendation system blueRec, with a well known european competitor*.

THE TEST

We did a test during the last 5 weeks of 2014 putting both solutions under the same circumstances. The set-up was done a month before so that both algorithms had time to learn from the visitors and how they navigated within the website.

Both systems worked without any interruption and with the same settings during this period and both received an equal number of unique visitors.

THE RESULTS

After the test, Teleadhesivo sent us the results: We are proud to say that our solution is both more powerful and flexible than the competition’s.

We generated 316 sales against 254 for the other system, which represents a net increase in 20% via our recommendation algorithm blueRec.

Teleadhesivo’s CEO, Alex Soro, confirmed that  “with Blueknow’s recommendations (…) the results are spectacular.”

 

If you want more details about the study : PDF Version

 


Thanks to our tools, you can improve your conversion rate, increase the buyer’s average cart and increase your sales fast. Our SaaS (Software as a Service) solution transforms a complex product into an easy to use solution. In only a few days, you will be able to see results.
For more information concerning Blueknow, contact us at contact@blueknow.com
Sophie Coujoulou
Blueknow

Personalized Buying Experience

 

*Teleadhesivo prefered we would rather not say who the competitor was.

Digital Marketing predictions for 2015

 

124783-predicciones-de-marketing-digital-para-el-2015-1420174859The historical pillars of marketing will always be the same, but the progress in digital technologies is grabbing more and more attention. Therefore we must be aware of the new trends and capable of anticipating the future big changes in digital marketing by fear of being eaten-up entirely by the competition. In this sense we have gathered hereafter some of the most noticeable novelties of this upcoming year with which it can be possible to construct an innovating strategy concerning the creation or remaking of ecommerce websites.

First off, marketing will become less global and more personal: Today, our world is interconnected thanks to technology, but the marketing is becoming more regional and local, somewhat individualist even. Digital Marketing is going to change how global brands think and manage themselves. To go in this direction, companies will have to decentralize their structure to allow for a higher regional involvement and influence.

Secondly, more focus is going to be poured into internal communication: Businesses will put more energy into this as they will want their brand to become an ambassador, and will want their employees to live and be the brand, its vision, and be on the same page concerning company objectives.

Thirdly, transparency is on its way to become one of the most valuable tools in marketing. Consumers have both the power and the influence, and 2015 won’t be changing that, therefore biggest brands will not be the ones with the best stories, but rather ones which offer a real and detailed depiction of what they are doing to answer the clients needs. The idea of total transparency is something that few companies do, the majority were even used to try and fight it not so long ago.

Lastly, we are going to be the witnesses of the apparition of technologists in marketing. Too many businesses see things as digital marketing, when they should rather think of it as marketing in a digital world. The best sellers in such a world are marketing technologists, people that have a digital A.D.N and a technological perspicacity. They can integrate themselves perfectly in marketing groups and will play a key role in the creation and launch of new marketing strategies for ecommerce professionals.

 


Thanks to our tools, you can improve your conversion rate, increase the buyer’s average cart and increase your sales fast. Our SaaS (Software as a Service) solution transforms a complex product into an easy to use solution. In only a few days, you will be able to see results.
For more information concerning Blueknow, contact us at contact@blueknow.com
Sophie Coujoulou
Blueknow

Personalized Buying Experience

 

Image Source: This image is derived from Dispositifs Mobiles by RaHuL Rodriguez, available under the Licence of Attribution “ShareAlike” Non-Commercial https://www.flickr.com/photos/rahulrodriguez/15551589683/