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Gartner identified Blueknow as a representative vendor for digital personalization engines

Blueknow was listed in a report with the title “Market Guide for Digital Personalization Engines” by the American information technology research and advisory company Gartner. Within the article, Blueknow is identified as a representative vendor.

Gartner is the world´s leading information technology research and advisory company. They deliver technology-related insights necessary for their clients to make the right decisions at any time and work with each client to research, analyze and interpret the IT business within the context of their individual role. (About Gartner: http://www.gartner.com/technology/home.jsp)

In the Market Guide Gartner profiles 36 vendors’ personalization engines, which engage individuals online with personalized experiences to give eCommerce companies the opportunity to gain an understanding of the personalization engine vendor landscape for commerce and to identify vendor-specific functionality. According to Gartner 92% of these solutions can personalize the experience of an anonymous customer, and the majority of them (83%) can enable a 360-degree view of the customer. An additional 11% have enabled a 360-degree view of the customer on their product roadmaps.

One of the key findings of the analytics was the fact that personalization should be built on a foundation of solid design and a consistent customer experience across all the seller´s touchpoints, for which Blueknow illiustrates a perfect example, starting from a one-to-many approach and migrating to deliver a one-to-one experience, based on what is known about an individual.

In comparison to 35 other leading vendors’ personalization engines there can be analyzed the following key facts as far as Blueknow is concerned:

Within Gartner’s analytics Blueknow was indentified especially regarding the Marketing modules Email Marketing, Shopping Cart Abandonment Email and Ad Retargeting Personalization as an all-rounder with a variety of different strong solutions. Blueknow offers wide developed Omni-Channel Marketing within their Product Recommendations (blueRec), Email Marketing (blueMail) and shopping cart abandonment emails (BlueCart). Furthermore they don’t focus on just one digital channel, they focus on the web, mobile and Email. According the analysis of Gartner, Blueknow fulfills all preconditions to create successful Marketing all over the world.

Facts and Figures :

“By 2018, organizations that have fully invested in all types of online personalization will outsell companies that have not by more than 30%.”

“Research shows that customers want and expect a personalized experience, and in many cases are willing to pay more for a personalized experience. This is creating demand for personalization and the rise of personalization engines.”

(Gartner, Market Guide for Digital Personalization Engines, Penny Gillespie, Jason Daigler, Magnus Revang, 07 April 2015)

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


Thanks to our tools, you can improve your conversion rate, increase the buyer’s average cart and increase your sales fast. Our SaaS (Software as a Service) solution transforms a complex product into an easy to use solution. In only a few days, you will be able to see results.
For more information concerning Blueknow, contact us at contact@blueknow.com

 

4 ecommerce web design tendencies that you need to know

 

Web Design

 

It has been shown that the design of a webpage is directly correlated to its conversion rating, which is represented by its percentage of visits that lead to a purchase. In fact, the website is not only a showcase for the product but rather a shop of its own, that has to be attractive, dynamic and easy to use. We will explain here after the tendencies that should be followed by all ecommerce owners concerning the design of their webpages.

 

 

Simplicity is key. As can been seen on the pages of big companies such as Apple, Google or Microsoft, the flat design is very fashionable: less colors and a greater focus on the content itself. Even the call to action buttons will be docile for 2015, barely sticking out from the rest of the page. Flashy windows and animated objects around the screen area will also be put aside.

Micro UX effects. However, simplicity is not contrary to innovation or diversity. Micro UX effects are what make objects or texts come alive be it by moving your mouse over them or by scrolling down the page in a clean and soft manner (zoom in/blur/etc.). Using such effects bring personality and a sense of quality to any website. For Online retail shops, a modern personalization must be easy to use and functional, with for example an effect that can give the user more information concerning a product just by hovering over it with his mouse.

Images in the task-bar. One of the most revolutionary innovations that will be a staple for 2015 web designs will be the one that allows replacing the task-bar’s boring plain text with images (commonly referred to as tiled navigation in the digital marketing slang). A high-res picture is not only more appealing than words, but it also makes the user keener to click it. This gives the website an overall more modern feel.

One design to rule them all. Even if up until now all recommendations pointed towards creating a different design for each piece of hardware (PC, cellular, smartphone or tablet), the new trend is to make a single one that shows up great on each one. Although this does represent a technological challenge, experts consider it as a necessity that should not be delayed.

As we can see, 2015 brings a series of innovations in ecommerce design for which simplicity and originality will be the key orders.

 


Thanks to our tools, you can improve your conversion rate, increase the buyer’s average cart and increase your sales fast. Our SaaS (Software as a Service) solution transforms a complex product into an easy to use solution. In only a few days, you will be able to see results.
For more information concerning Blueknow, contact us at contact@blueknow.com
Sophie Coujoulou
Blueknow

Personalized Buying Experience

 

Image source: This image is a work derived from “generation studio_web page home” by runzwthscissors28, available under Licence of Attribution on https://www.flickr.com/photos/sswinehart/4239702492/