How to get an ROI of 75x with blueknow

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We conducted an A/B test on Opirata and the truth is that we and our customer are delighted with the results.

 

Hlogo opirataow was the test done?

The test was done over a percentage of Opirata’s overall users, which were then divided into two groups A and B. Users in group A received Blueknow recommendations , users in the group B received Opirata alternative content.

The total number of clients during this A/B was 19,642 divided evenly into the two aformention groups.

 

What was the outcome?

Group A (the one that received our personalized recommendations) has been more active in all the KPIs we measured.

-Pages views: Group A had an overall increase of 10% in page views.

-Buyers: Group A had a total of 636 purchases versus group B’s 599, a 9% increase in sales and a 7% increase in conversion rate.

-ROI (Return on Investment): Opirata’s ROI with our solution a high 75x, meaning that every 1€ they invested, they generated 75€.

Here-after is a quote from Opirata’s C.E.O concerning his satisfaction with our solution:

“For Opirata.com having more than 5,000 references in our stores we needed to automate the process of recommendations effectively. Thanks to Blueknow technology, as well as achieving this and improve the overall user experience on our site, we have also noticed an increase in page views of 30%. “- Sergio Costa, Director of Operations Opirata.com

If you are a retailer and interested in boosting your sales easily, contact us : contact@blueknow.com or visit us at http://www.blueknow.com

 


Thanks to our tools, you can improve your conversion rate, increase the buyer’s average cart and increase your sales fast. Our SaaS (Software as a Service) solution transforms a complex product into an easy to use solution. In only a few days, you will be able to see results.
For more information concerning Blueknow, contact us at contact@blueknow.com
Sophie Coujoulou
Blueknow

Personalized Buying Experience

 

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Sophie Coujoulou
Specialist in Digital Marketing with more than 10 years of professional experience in Digital Marketing, Sales, Management and Consulting.

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